Hewlett Packard asked for a postcard design that would showcase the HP Scitex’s capabilities to commercial printers.

Expectations were exceeded when I designed this welcome mat and brochure. It is a print sample demonstrating the HP Scitex’s ability to print wide-format on various substrates (metal, wood, plastic, etc.) while maintaining color saturation and high resolution (illustrated by photos framed in circles on the mat).

The response rate for direct mail pieces on average is 1%. This piece received 8%. Follow-ups from telemarketers documented positive feedback about how much the printers liked this mat. Because of this project's success, the client came back for another version.